Every great brand begins Unnamed. Identity-led brand design studio.
Most branding starts with performance.
That’s the problem.
Most branding starts with visuals.
That’s why most brands feel hollow.
At Unnamed, we begin somewhere harder.
Identity.
We work with founders and leadership teams who strip away inherited language, borrowed identity, and performative positioning.
Responsibility comes first.
Only then do we design.
This is not trend-led branding.
This is identity-led clarity.
We don’t design identities.
We uncover the one you’ve been avoiding.
Unnamed is for founders ready to stand behind their brand even when clarity costs them comfort, approval, and their former identity.
Selected work
A small selection of work where identity came first.
WeDiscover
Building an identity from nothing
WeDiscover came to us without a name, visual language, or external identity. Only intent.
We shaped a brand from the ground up, creating a clear identity built to scale with trust and long-term ambition.
Built to scale with confidence and long-term direction.
SheHeThey
Designing a home for diverse brands
SheHeThey was created to support underrepresented founders across identity, culture, and ability.
We built an inclusive brand system rooted in belonging, translating values into structure, language, and digital experience.
Built to hold difference and give underrepresented founders visibility.
Big Yellow Sun
Translating strategy into presence
Big Yellow Sun brought deep strategic thinking, without a visual language to reflect it.
We translated insight into a calm, human identity that steadies the eye and gives complex ideas room to breathe.
Built to earn trust, steady complex thinking, and reflect lived expertise.
Begin the conversation
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